Contributed By:
Source: Entrepreneur
Continued from, Tuesday, October 3, 2017
7. Increase organic
traffic with SEO.
One
simple way to optimize your conversion rates is to increase the flow of free
traffic. By learning a lucrative skill
like SEO, you can discover ways that you can drive unlimited free
traffic to virtually any offer at any time. This allows you to test things out
without losing your shirt. Now, clearly, this is very involved. But once you master
it, the business world truly is your oyster.
8. Incorporate the
word "free."
The
word "FREE" is a primary motivation for consumers. Studies have
shown that consumers are far more likely to grab something that's free versus
something that's priced even at one cent. One study used
a Lindt Truffle priced at 26 cents and a Hershey's Kiss priced at one cent to
test this theory. Forty percent chose the Lindt Truffle and the other 40 chose
the Hershey's Kiss. When the price was dropped one cent (25 cents and free,
respectively), 90 percent went with the Hershey's Kiss.
9. Leverage
testimonials.
Testimonials
are huge. They should be located throughout your sales funnel, but also be very
prominent and easy for people to discover on your product page. The more
authentic and genuine these are, the more likely people will be to buy. Better
yet? Make them video testimonials if at all possible. That will really help to
revolutionize your sales and skyrocket your conversion rates.
10. Build your
social proof.
Facebook,
Instagram and Twitter comments are powerful social proof for improving your
conversion rates. Protect privacy by blurring names but that proof goes a long
way. Especially if people are dropping their comments to you on Facebook or
sending you messages that you can screenshot, you can help to boost interest in
your products, services or information quite literally overnight. This can also
be done by using a tool created by Dave Rogenmoser called, Proof,
which shows real-time sign-ups, purchases, downloads and so right on your site.
11. Build a warming
email sequence.
Email
warming sequences are very important if you're serious about conversion rates.
When people get to know you and you offer a bit of transparency into your life,
and you reveal the path that you've taken and the struggles that you've
endured, people relate with that. It builds a solid bond between yourself and
the consumer. And not only do you have a customer, but you could potential have
a raving fan for life.
12. Use authentic
images and videos.
Translation?
Avoid stock photography. There's nothing that detracts more from an offer than
stock photos. It just doesn't convey any authenticity, and that really is key
in getting visitors to convert. Use your own photos and videos and make them as
authentic as possible. Yes, you need to get out there and start gathering some
great imagery, but it's better than the alternative.
13. Avoid offer-page
clutter.
One of
the biggest mistakes that I see newcomers making is to bombard their offer
pages with so much clutter that it detracts people. Less is more here. Provide
a clear structure, with nice images or icons, and don't clutter or bombard the
page with nonsense. Keep the flow easy on the eyes with nice aesthetics to keep
the user's interest peaked enough to make it down to the CTA.
14. Remove
objections.
This
is a big one. The primary thing that holds people back from hitting the buy now
button are objections. They have objections about price. About time. About
skill level. About complexities. And so on. You have to remove those
objections. The better you can do that, the more likely you'll be to convert
that browser into a buyer.
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