Contributed By:
Michael B. Brendan
Marketing Consultant, Business Strategist, "Infopreneur" and Writer
Follow the writer on Facebook
After your business idea (Need Identification), the next most important factor for your startup is the brand name. Many entrepreneurs ignore this factor to their hurt. Your startup brand name should be globally friendly and locally relevant at the same time.
In the following hypothetical case, an upcoming Nigerian artiste whose local name is Bimbo and whose personal brand name is BigBimbo soon realized after getting to limelight that Bimbo, to her English audience means, an attractive but stupid/foolish young woman. At this point, people were already used to calling her BigBimbo. Although, she succeeded in changing her brand name to BigBee, she could not completely erase the former name from the heart of some of her fans, especially, the older ones.
Avoid the mistake of having to change your busines or personal brand name altogether for want of global acceptance.