It's easy to make money with a massive social media following. The hard part is getting the massive following.
CONTRIBUTED BY:
GUEST WRITER
Entrepreneur,
software engineer, author, blogger and founder of WanderlustWorker.com
Father's Day is usually a day for celebration. But on this
particular Father's Day in 2014, Jason Stone's home was burglarized. It was
only a year prior that he had embarked on his social media marketing journey,
creating a personal profile that he then built up to 10,000 followers,
a number that seemed dizzying to him at the time.
The criminals knew that he was out of town through his Instagram
profile. They cut the power and he received an alert that said his security
system had lost its power. Figuring it was just a power outage, he continued to
enjoy his mini-vacation to Orlando. Unbeknownst to him, the criminals knew they
had about a day to wait before the backup battery in his alarm system ran out.
They patiently waited.
Two days after he returned from his trip, Stone was infuriated
by the burglary. It was a massive affront to him. He deleted all his social
media profiles, vowing never again to allow people to know his whereabouts.
However, a month later, he ditched that notion after seeing a friend making
thousands of dollars from a single Instagram post.
It was then that he knew he needed to get back on social media,
but this time to do it differently. That's when Millionaire Mentor was born, the profile
that's amassed 2.5 million followers in a very short period. It took Stone
just six months to reach 100,000 followers. After that, just six more months to
get to 1 million. All authentic. Not one was paid for.
What ensued after this has been a journey across social media
that can be categorized as nothing short of amazing. In my conversations with
Stone, although he realized the potential for success and monetary gain on the
platform, he never thought that social media marketing would create a lifestyle
that would allow him to get rich and afford
him the freedoms that he enjoys today.
Thanks to social media, in the past 12 months alone, Stone, who
only posts affiliate marketing offers on his profile that he thinks would
appeal to his target audience, has netted a whopping $7 million in sales.
That's without ever selling his own product or service. Simply put, it's an
astounding and astonishing number that reveals the allure of becoming an
influencer on a platform like Instagram.
Related: 10 Tips for More Instagram Followers
How to market on social media
the right way.
Stone's social media marketing prowess wasn't something that
happened overnight. In fact, in his earliest days, he struggled to gain
followers. It wasn't until he joined forces with other Instagramers that his
audience really started to skyrocket.
Forming a bond amongst 15 like-minded entrepreneurs, Stone and
his newfound friends launched a Kik group. The goal? Give shout-outs to each
other on a recurring schedule. Each day, all 15 members would give a
shout-out to one of its members every single day, rotating the schedule until
all 15 were marketed on every profile.
The members included Tim Karskiyev from @dailydose, Joe Duncan from @before5am, Joel Brown from @addicted2success, Steven Mehr from @agentsteven, Mike Pudzianowski from @motive8co, Katriel Caledron from @donkarlito_, Brad Cameron @buildyourempire, Peter Boone from @achievetheimpossible, Jamie Erdogan @bossthings_, Farokh Sarmad @mrgoodlife.co, Nathan Chan @foundr and Ruben Chavez @thinkgrowprosper.
The tactic worked. And it was powerful. Each of the profiles
that were in this mastermind-like group saw their follower numbers skyrocket.
What ensued afterwards, was a platform for Stone and the others that could be
leveraged and capitalized, not just for financial gain, but also for
influence.
Clearly, most people know just how alluring social media
platforms like Instagram and SnapChat are. They're avenues for connecting
with the masses and spreading your message. However, not many people reach the
saturation that's required to ensure high visibility.
When it comes to marketing anything on social media, without a large
footprint, you'll largely fall flat on your face. But getting there is
incredible difficult. In my conversations with Stone, there were a few primary
strategies that he wielded to build up and amass such a large following. Stick
to these strategies, and you'll find success in the social media realm, as long
as you don't give up.
1. Define your niche audience.
Carve out your niche audience. Who are you targeting? Get
specific? This is important because you'll be curating your content towards
that intended audience. Everything that you do or say needs to geared towards
these people. In marketing speak, they call this your demographic.
The more you can define your demographic, the higher your
chances for success. If you ignore you target demo and try to go after and
appeal to everyone, you'll be less likely to succeed. Millionaire
Mentoris a very specific niche market, targeting people that are
interested in business opportunities.
2. Add massive value.
You can't succeed on social media without adding massive amounts
of value. Today, that's more important than ever. There's fierce competition in
the marketplace, and everyone knows that the stakes are high. For those that
can break through the proverbial glass ceiling and build a massive following,
tremendous riches and opportunities await.
Find ways you can share your expertise with others. Find ways
you can help the people that follow you in some way, shape or form. The more
you focus on this mentality, the more likely you'll be to succeed in the long
run. Stone did this with motivational sayings that inspired and pushed people
to achieve their goals. How will you add value?
3. Create viral videos.
Stone and many other influencers have leveraged videos to get
their message out. Videos, which are done the right way, have the potential for
going viral. And, when they acutely appeal to your target audience, they are
potent and powerful on many levels.
Take the time to create videos that will appeal to your
audience. Use a video editor or hire someone that can help you. Stone had
someone create all his videos, investing a small amount of money little by
little to building out his brand. He knew that was the surest way to reach the
biggest audience.
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4. Collaborate
Find like-minded entrepreneurs on social media who you can
collaborate with. Reach out to them. Build a group. Join a mastermind. Or find
some other way that you can team up with other people who might be in a similar
situation as yourself, or with a similar amount of followers.
There is power in numbers. You can't expect to do this yourself
or go it alone. It's called social media for a reason. Do shout-outs and joint
ventures with other people if you want to experience explosive growth in
followers and fans over time. Just don't expect it to happen overnight.
5. Leverage hashtags.
Many of the social media influencers that I've communicated with
in the past have leveraged hashtags as a way of getting their message across.
Years ago, it was far easier to do this when hashtags were relatively new.
Today, it takes more focus and effort to achieve hashtag dominance.
Take the time to research the right hashtags and ensure that
they're applicable to your audience and your content if you're serious about
succeeding at the highest levels on social media.
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