Contributed By:
VIP CONTRIBUTOR
Author,
Consultant, Owner of KimanziConstable.com
Source: Entrepreneur
When you think about the opportunity to make money from an
online business, you should get excited. From the comfort of your home, you can
sell digital information products and create passive income -- you literally
can make money while you sleep. 2.5 billion people worldwide log onto the
Internet every day and that number will only increase as the world grows, and
access grows in different countries.
While the opportunity to earn an income online is real, most people that start
an online business quit before they reach $1,000 in income. There are many
online businesses and entrepreneurs talking about the same things and going
after the same audience. If you want to make sustainable income in your online
business, make sure you have mastered these six areas.
1.
Your website is confusing.
When
someone comes to your website, you have about seven to thirty-seven seconds to
convince them to stay and look around. If your website is too confusing, they
are gone and possibly forever. A simple and clean website without too many tabs
is the best for conversions. It should be very clear what you want people to do
once they visit your website.
2.
Your about page turns people off.
More
than anything, people are looking for a real connection. One of the best places
to make that connection is on your about page. When you write your about page
in the third person, and make it one long lost of your accomplishments, you miss
the chance to make that connection. Most people will know you wrote your about
page, so they will think you’re putting yourself on a pedestal. Write your
about page in the first person and tell the story behind your business -- you
will make a connection that turns into business later.
3.
You are not building your email list.
Nowadays,
building a huge social media following and social media marketing are a
priority. While social media plays a huge role in marketing and in business
today, it is not the best way to build your audience online. When you rely on
social media, you are setting yourself up disappointment when the social media
platforms decide to make a change. When someone is signed up for your email
list, you have a more intimate and controllable opportunity to talk to them.
The organic reach of email is a lot higher than social media.
4. You are not actively
building an audience.
The
lifeblood of any business is new business -- it works the same way online. You
have to actively build your audience through methods such as getting
interviewed on podcasts, writing for large media publications, getting exposure
on YouTube, and so many more methods. There are some great options for anyone
to build a following and to do it quickly.
5.
You are not selling enough.
Selling
doesn’t feel natural at times, but is necessary and especially with an online
business. The reason too many online businesses don’t make money is because the
entrepreneurs don’t sell enough. Keep in mind that it will take someone seeing
what you offer more than a few times before it clicks in his or her mind. While
it feels like you are always selling, the reality is you don’t really know who
has seen what.
6.
You don’t have multiple streams of income.
Relying
on any one thing for your income is dangerous. The most common way for online
business entrepreneurs to make money is actually through services such as
coaching. The passive side of an online business is a mystery to many online.
When the coaching clients stop coming, your business could die. Having multiple
streams of income helps you deliver stability and peace of mind. As much as
possible, diversify the way you make money online and grow each part.
Making
money online doesn’t have to be rare. You can start and grow a profitable
online business and scale it. Online business is great because it allows you to
live a location free life. I am writing this article from a café in Medellin,
Colombia. Next month I’ll be in Germany and the whole time my online business will be generating income for me. This
can be a reality for you if you build your business avoiding these six
mistakes.
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