Contributed By:
GUEST WRITER
App
Marketing Specialist and Founder of Appmasters.co
Source: Entrepreneur
Did you know that you always wanted to be an entrepreneur, but
now that you are, you feel like you are drowning, and it isn’t as much fun
as all the entrepreneurs on Instagram and Snapchat are making it out to be?
I
feel your pain.
In
his popular book, E-Myth:
Why Most Businesses Don’t Work and What to Do about It, Michael
Gerber points out that business owners need to work on their business, not in
their business. Underneath the success that comes with running my own agency,
is the heartache of feeling like I’m just a highly overpaid consultant.
I
never sought to run an app marketing agency, it is something that my
podcast audience asked of me so I said yes, because it was the easiest path to
entrepreneurship and has become something I enjoy doing. However, after three
years of running the agency, I finally feel like I’m starting to work on my
business instead of in my business.
Here
are some tools that have helped me run and scale my app marketing agency.
1.
Track your emails with Bananatag.
Whether
you are trying to close a deal or cold email a potential client, it’s important
to know if your emails are actually being opened. While there are a few other
tools out there, I’ve found that Bananatag is
one of the simplest and easiest to track email opens and clicks.
You
get an email whenever your recipient opens or clicks on any of your links, so
if a potential client clicks on your proposal link, you can follow-up by asking
if they had any questions.
2.
Schedule multiple posts to your Buffer profiles with BulkPublish.
As
a huge Buffer fan,
I became frustrated that I had to continually fill my queue especially when I
have hundreds of blog posts and podcast episodes that I can continually share.
BulkPublish allows
me to bulk upload a list of posts and more importantly, include inline
images. Buffer reports that image posts get 18
percent more clicks, 89 percent more favorites and 150
percent more retweets. With BulkPublish, you can easily add images to
scheduled posts with a simple CSV upload.
3.
Chat with your customers via Chat Center.
Founded
by TechCrunch Co-Founder, Keith Teare, Chat Center allows
you to be available to your customers when they need you the most.
Think of the tool as an easy way to give your customers chat access to you
without having to give away your phone number, become Facebook friends with
them or use another app.
I
use the tool as a chat window on my website and as a way for my customers to
text me anytime. The app costs a mere $3.99 a month and comes with a 30-day
trial. There are also mobile versions of the app so you can respond
to customers whichever device you are on.
4.
Create sales funnels with ClickFunnels.
Having
tried many landing page and website builders, I have absolutely fallen in love
with ClickFunnels. I can build optin pages, webinar
funnels, and my favorite, one-click upsell and downsell pages.
The
tool integrates with popular email marketing services and payment providers.
It’s an all-in-one solution when building sales pages and funnels.
5.
Find anyone's email with Email Hunter.
Email Hunter is
a simple tool that allows you to find any email address you need in
seconds. You can find email addresses while you are on a website; find
email addresses on a LinkedIn profile; and save your leads with one click from
LinkedIn’s search page.
6.
Create a Facebook Group.
Facebook
Groups have been a great source of leads for my business. I’ve found that
there’s no better engagement source, when sharing my blog posts, webinars,
ebooks and courses.
I
also try to spend a few minutes each day trying to add value and answer
any questions from others in the group.
Search
for relevant groups for your business, and start interacting and sharing your
popular blog posts. There are huge communities within Facebook that will help
you grow your business.
7. Create your own live show
with Live Air Solo.
Jason Swenk, who sold his digital agency in
2012 for more than seven-figures, recommends using the Live:Air Solo app.
The
app lets you broadcast live video to Facebook and YouTube, allowing you to be
the director, producer and star of your own show. Uniquely designed for
the iPhone, Live:Air Solo is packed with real-time creative tools such as
graphics, overlays, transitions and support for all of the popular live
streaming destinations.
8. Use the scheduling app, ScheduleOnce.
Running
an agency and a popular app business podcast keeps my calendar full most weeks.
From client calls to team meetings to podcast interviews I need to be able to
manage my calendar with as little back-and-forth as possible.
ScheduleOnce allows
me to pick times and dates that I want to be available, and share links with my
clients so they can pick a time that works for them. For example, I do all my
client calls on Tuesdays, and I can send a specific link that allows clients to
pick a time that is convenient for them. In addition, ScheduleOnce will send
out reminders to make sure no one misses the meeting.
9.
Use WorkGroup for business messaging.
I
was getting so much email that I started avoiding looking at my emails and thus
falling behind on servicing my clients. I wanted emails to be for
potential clients and another platform for current clients.
With WorkGroup,
I’m able to create a group for each client, provide real-time communication,
and more importantly, create action items for my team and my clients. Unlike
other tools, like Slack and Basecamp, I found WorkGroup to be as simple as text
messaging but powerful enough to ensure action items were taken care of.
3 comments:
When I started developing for Android, I didn't know the answer for these questions about cpi networks. And I didn't know what to do. So I began searching for tips, best-practices and advices on Google. In the past few years I have gained an immense amount of knowledge and practice that give me the power to easily spread a new application, receive good feedbacks and earn money.
thank you for this blog. it was really informative and useful in the work. your advice is very necessary and very useful, thank you for them
Thanks for the feedback. With support from you, we shall continue to give our best service. Kindly check in regularly for more informative tips.
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